For Seed to Series A founders

Design that turns users into regulars.

Sari Sari is a senior-led design and development studio helping founders launch, fix and grow products people trust.

How can we help?

Design, research and code under one roof.

Senior designers and developers working on the numbers that matter most: conversion, activation, retention.

  • From idea to a launched product, aimed at the metric your next round depends on.

    • Product strategy
    • Product discovery
    • MVP design
    • Prototyping
    • AI product UX
    • Launch
  • Flows and screens that make your product easy to start, and look like the company you've become.

    • User flows
    • Wireframes
    • UI design
    • Onboarding & activation
    • Mobile & responsive
    • Accessibility (WCAG)
  • A component library your developers build from, so new features ship faster and stay consistent.

    • Component libraries
    • Design tokens
    • Figma libraries
    • Annotated dev handoff
  • We don't rely on just best practices or AI-generated personas. We watch real users try your product and show you where they stall and why.

    • Usability testing
    • User interviews
    • Competitor analysis
    • Funnel & analytics review
    • Activation audits
  • We build what we design, on your stack, so it goes live the way it was designed.

    • Web apps
    • Front-end & back-end
    • Shopify
    • AI features & integrations
    • APIs & databases
    • Dev guidance
  • A brand, site and pitch deck that make an early company look as credible as its product.

    • Brand identity
    • Websites
    • Landing pages
    • Pitch decks & investor collateral
    • Launch assets

AI makes building easy.We make it clear: what's wrong, what to fix first, and why.

  • Machine speed, human curation.

    Our generative tools handle the heavy lifting. We bring the taste, vision, and gut instincts to make sure your work really resonates.

  • Built on trust from day one.

    Sari-sari stores run on familiarity. We bake that same trust into critical moments, so first-timers turn into regulars—whatever your industry.

  • Real people beat guesswork.

    We put our work in front of actual users, watch where they hesitate, and fix it. We don't guess—we build around real feedback.

Ask our regulars.

Ready to get started?

3-Month Minimum

Design+

$8,000+/ month

A senior team that designs and ships one defined project, with a money back guarantee.*

  1. 01One defined project.A launch, a redesign or a new feature set, scoped up front.
  2. 02Shipped in 90 days.A set timeline with a ship date.
  3. 03We build it, or guide your developers.Design + dev guidance from $8K/mo, or design + development from $16K/mo.
  4. 04Diagnostic fee credited.If you start within 30 days of your Diagnostic.

Start smaller, or stay longer

  • 7 days

    The Audit

    $1,500

    Best forFinding clarity on where users leave any single flow.

    What you getA scorecard and a teardown.

  • 21 days

    The Diagnostic

    $6,000

    Best forFinding the biggest problem in a flow and redesigning the solution.

    What you getA scorecard, teardown, redesigned prototype, validation guide and 90-day roadmap.

  • Ongoing

    The Design Partner

    Let's talk

    Best forFast-moving teams that need ongoing support on an open roadmap.

    What you getA senior design and engineering team. Cancel anytime.

Free2 minutes

Activation Scorecard

$0

Drop in your URL to get your activation score and the top 5 friction points stopping signups.

Example Activation Scorecard

Who you'll work with

Zach Chaco, CEO & Co-Founder

Zach Chaco

CEO & Co-Founder

Producer. Previously Meta, Disney.

Patricia Capiral, Head of Design & Co-Founder

Patricia Capiral

Head of Design & Co-Founder

Designer. Previously Selfbook, Silk & Sonder.

Questions?

Can't find your answer? Book a call or email us at hello@sarisari.design to learn more.

Usually within two weeks of a signed agreement. The Audit and Diagnostic can start sooner. We keep a limited number of clients, so we'll confirm your date on the call.

Two ways. We design and hand your developers annotated files they can build from, and stay on hand while they build. Or our developers build it with you, on your stack.

Design+ is one defined project on a set 90-day timeline. Design Partner is ongoing, with an open roadmap you steer month to month.

Yes. Sign Design+ within 30 days of your Diagnostic delivery and the fee is credited toward it.

We use AI tools every day to move faster, and we're accountable for what to build and what to cut. A freelancer gives you one person's hours; a senior hire takes months to find. We're a senior design and development team that can start in two weeks.

A decision-maker who can join a weekly review, access to your analytics and users, and one owner on your side for approvals. We handle the rest of setup in week one.

You do, once each invoice is paid. Design files, code and research live in accounts you control, and they stay yours if we stop working together.

You give 30 days notice and stop paying, with no wind-down fees or penalties. We'd rather part cleanly than hold a client who isn't getting value.

Pause anytime. We hold your slot for 30 days. After that we may fill it, and you'd restart when one opens.

We hand over everything: files, design system and context, so your new designer starts where we left off.

No. A lot of our work is in health, fintech and e-commerce, where users have to trust a product before they come back. We work with founders in any industry.

Tell us what you're building, or where it's stuck.

Thirty minutes. We'll tell you what we'd change first, and whether we're the right team to do it.